1 Job in Aurora, IL
Aftermath Inc is Hiring a Digital Marketing Manager Near Aurora, IL
Job Description:
Job Description:
The Digital Marketing Manager will manage paid search campaigns on Google and all other pay-per-click (PPC) marketing activities. A successful Digital Marketing Manager will work across the Marketing team to maximize ROI, drive traffic, and customers. In addition, the Digital Marketing Manager is in charge of managing the paid search budget.
Roles and Responsibilities:
- Execute tests, collect and analyze data, identify trends and insights
- Achieve maximum ROI in paid search campaigns using analysis of data
- Track, report, and analyze website analytics
- Track, report, and analyze PPC initiatives and campaigns
- Effectively manage campaign expenses by staying on budget, appropriately estimating monthly costs, and reconciling any discrepancies that may arise.
- Optimize copy and landing pages for paid search engine marketing campaigns
- Continually expand and optimize paid keyword discovery
- Research and analyze competitor advertising links
- Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying
Experience and Skills:
Requirements:
- Proven SEM experience and success managing PPC campaigns across Google, Yahoo, and Bing
- Well-versed in performance marketing, conversion, and online customer acquisition
- Continually current on trends and best search engine marketing practices
- In-depth experience with bid management tools (e.g. Click Equations, Marin, Kenshoo, Search Ignite)
- Adept in and experienced with website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends)
- Strong analytical skills
- Experience generating SEM reports
- Familiarity with A/B and multivariate experiments
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- BS/MS degree in Marketing or a quantitative, test-driven field
Job Summary
Full Time
$103k-135k (estimate)
05/07/2023
05/16/2024
The job skills required for Digital Marketing Manager include Digital Marketing, Advertising, Initiative, Insight, SEM, Analytical Skills, etc. Having related job skills and expertise will give you an advantage when applying to be a Digital Marketing Manager. That makes you unique and can impact how much salary you can get paid. Below are job openings related to skills required by Digital Marketing Manager. Select any job title you are interested in and start to search job requirements.
The following is the career advancement route for Digital Marketing Manager positions, which can be used as a reference in future career path planning. As a Digital Marketing Manager, it can be promoted into senior positions as a Digital Marketing Director that are expected to handle more key tasks, people in this role will get a higher salary paid than an ordinary Digital Marketing Manager. You can explore the career advancement for a Digital Marketing Manager below and select your interested title to get hiring information.
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